The Southeast Asian market for cooling sanitary pads has experienced remarkable growth in recent years, fueled by rising temperatures, heightened awareness of menstrual comfort, and an increasing preference for products that deliver instant freshness and long-lasting protection. Women in countries such as Thailand, Indonesia, Malaysia, and the Philippines are no longer satisfied with basic menstrual protection alone; they now actively seek innovative solutions that provide immediate cooling, superior absorbency, and skin-friendly materials capable of withstanding the region’s humid and tropical climate. This growing demand has driven brands to invest in research and development, leading to the creation of advanced cooling technologies, the integration of natural ingredients such as peppermint or bamboo mint extracts, and the design of breathable, comfortable pads that fit seamlessly into daily life. As a result, the market has become highly competitive, with suppliers emphasizing both functionality and user experience. The following list highlights five leading suppliers that are shaping Southeast Asia’s cooling sanitary pads segment, ranked according to their technological innovation, brand influence, adaptability to regional consumer preferences, and overall market presence.
1. Sofy
Sofy, the leading brand under Japan’s Unicharm Group, ranks second in the cooling sanitary pads market of Southeast Asia, just behind premium cooling technology innovators. The brand has a solid foothold in high-potential markets like Thailand, Malaysia, and Singapore, with a blend of Japanese precision engineering and consumer-oriented innovation. Sofy’s cooling pads come with a “Cool Fresh” layer containing natural menthol for an instant cooling effect upon application. The special core absorbs moisture to prevent stickiness for up to 12 hours, allowing for comfort throughout the day. Skin safety is of utmost importance: all products have been deemed safe for use, are hypoallergenic, and have been dermatologically tested for customers with sensitive skin. Sofy’s distribution network is developed, penetrating convenience stores like Seven-Eleven and Family Mart, as well as e-commerce sites such as Lazada and Shopee, thus enhancing accessibility and convenience. The brand invests in localization while customizing the packaging and advertising campaigns, including promotions for summer comfort in the Thai language, to forge a closer connection with local consumer preferences and lifestyles.
Address:
10th Floor, Centennial Tower, 301-303 Si Phraya Road, Bang Rak, Bangkok 10500, Thailand (Southeast Asia Regional Office)
Tel:
+66 2 636 9000
Website:
https://my.sofyclub.com/en/home.html
Main Products:
Sofy Cool Fresh Sanitary Pads, Icy Comfort Night Pads, Cooling Panty Liners, Menthol-Infused Slim Pads
2. Laurier (Kao Southeast Asia)
Japan’s Kao Corporation Company owns Laurier, ranked third in Southeast Asia’s cooling sanitary pads market, thanks chiefly to its innovative dual-layer “Cool Touch” technology and strong presence in Vietnam, the Philippines, and Indonesia. The cooling pads contain a peppermint-oil-infused top sheet for instant refreshment, while the heat-dissipating core prevents moisture build-up, making them particularly suited for the region’s humid conditions. Aside from functional benefits, Laurier pays attention to sustainability by using plant-based cooling agents and biodegradable packaging to make its products attractive to eco-conscious millennial and Gen Z consumers. The range of products available under the Laurier brand is beyond impressive: ultra-slim day pads, extra-long night pads, and maternity cooling pads are all meant to cater to women at different stages in their lives, keeping comfort and protection paramount in whatever situation. In addition, Laurier collaborates with local retailers like Co.opmart in Vietnam and SM Markets in the Philippines to ensure good availability and reach. By combining innovation with eco-friendliness and a wide range of offerings, Laurier presents itself as a premium and trustworthy option for cooling pads—against worthy competition.
Address:
Kao (Southeast Asia) Pte. Ltd., 16 Collyer Quay, #14-01 Income At Raffles, Singapore 049318
Tel:
+65 6221 8833
Website:
https://www.kao.com/cn/products/laurier
Main Products
Laurier Cool Touch Ultra Slim Pads, Fresh Mint Night Pads, Cooling Maternity Pads, Hypoallergenic Cooling Liners
3. Yurun Care
Yurun Care engages itself in OEM/ODM manufacturing, which is primarily located in China. It ranks fourth in the efforts to drive the Southeast Asian cooling sanitary pads market and is of great assistance to the local brands and private label manufacturers. Customization is one of Yurun Care’s essential strengths, reaffirmed by its signature flagship Mint Cooling Sanitary Napkins, which give a very gentle, non-irritating, and therefore ideal cooling feeling for everyday use with natural mint extracts. Yurun Care products include ultra-thin absorbent cores of just 0.3cm, 360° leakage protection for leak-proof performance, and biodegradable materials, which are in line with the burgeoning concern for sustainability and eco-friendly practices in the region. As an OEM/ODM partner, they offer extensive comprehensive one-stop services, including formula R&D, such as nuances in menthol for markets like Thailand and Indonesia, to packaging innovation, so that the local brands can effectively compete against the behemoth global corporations. Yurun Care has strong alliances in supply chains across Vietnam, Thailand, and Malaysia. Because of this combination of flexible production capabilities and consistent high-quality standards, Yurun Care has carved out for itself a position as a backbone to the regional market, which is also a critical enabler of innovation in this cooling segment.
Address:
Building B/C, No. 10 West Sanhuan Road, Xiaotang, Shishan Town, Nanhai District, Foshan, Guangdong, China
Tel:
+86 18172049988
Website:
https://yuruncare.com/
Main Products:
Mint Cooling Sanitary Napkins, Bamboo Fiber Cooling Pads, Ultra-Thin Anion Cooling Pads, Disposable Period Pants (Cooling Version)
4. Libresse
Libresse, owned by Sweden’s Essity Group, secures the fifth position in the feminine hygiene market with its premium, trend-driven cooling solutions, which have gained strong popularity among urban, young consumers in Thailand, Malaysia, and Indonesia. The brand’s well-regarded “Cool & Fresh” line is formulated with plant-based bamboo mint extract, delivering a mild yet long-lasting cooling effect that keeps users feeling fresh throughout the day. Its innovative body-adaptive design ensures a secure and comfortable fit, minimizing the risk of leakage while accommodating various body shapes. Beyond functionality, Libresse places a strong emphasis on sustainability, producing cooling pads made entirely from 100% biodegradable materials, while packaging communicates eco-friendly messaging that resonates with environmentally conscious shoppers. The brand also champions body positivity and empowerment, offering inclusive size ranges and promoting self-confidence, which sets it apart from competitors in the market. By maintaining a presence in high-end retail stores as well as on popular e-commerce platforms, Libresse effectively caters to the growing premium segment, appealing to consumers who prioritize both performance and responsible, conscious choices in their personal care products.
Address:
Essity (Southeast Asia) Pte. Ltd., 30 Raffles Place, #19-01 Chevron House, Singapore 048622
Tel:
+65 6733 8888
Website:
Main Products:
Libresse Cool & Fresh Sanitary Pads, Bamboo Mint Cooling Liners, Sport Cooling Pads, Overnight Maxi Cooling Pads
5. Carefree
As a strong brand under Johnson & Johnson, Carefree has consistently ranked among the top seven in the feminine hygiene market, specifically with its highly seasoned cooling panty liners and light-flow pads innovations. It is also established as a well-known brand in Southeast Asia, which includes Singapore, Malaysia, and the Philippines, where consumers begin to covet comfort, discretion, and reliable freshness. The trademark line of Carefree, which is the “Cool Comfort” offers a fine, discreet composition with just a little menthol to cool it off, giving that nice cooling feeling all throughout the day so that the user feels fresh. It is made for daily use, on the go, at work, or outdoors. Another one of Carefree’s most significant advantages is convenience; each liner and pad is wrapped individually, thus being very easy to carry in a purse or pouch for hygiene on the go. Besides, it was safer because the hypoallergenic formulas were dermatologically tested to have less risk of irritation. Primarily concentrating on light-flow solutions, Carefree’s most prominent attributes are quality consistency, positive coverage, and consumer trust, further establishing its position as a major player in the cooling segment for women seeking all-day comfort and freshness.
Address:
Johnson & Johnson Southeast Asia, 12 Marina Boulevard, #38-01 Marina Bay Financial Centre Tower 3, Singapore 018982
Tel:
+65 6213 8888
Website:
https://carefreelinersandpads.com
Main Products:
Carefree Cool Comfort Panty Liners, Slim Cooling Sanitary Pads, Discreet Cooling Day Pads, Travel-Size Cooling Liners
Conclusion
The cooling sanitary pads market in Southeast Asia is characterized by a dynamic mix of global leaders, regional champions, and innovative local manufacturers, each contributing to the growth and evolution of the segment. Well-established companies such as Sofy, Laurier, and Libresse lead the market with cutting-edge cooling technologies, premium product designs, and extensive distribution networks that ensure their products reach a wide range of consumers across urban and semi-urban areas. At the same time, Yurun Care plays a crucial role as a trusted OEM/ODM partner, providing customizable solutions and one-stop services that empower local brands to compete with larger international players and adapt to regional preferences. Carefree, on the other hand, focuses on daily comfort and convenience, offering reliable freshness and hypoallergenic protection tailored for light-flow days. Together, these five suppliers are shaping a market where cooling efficiency, skin safety, eco-friendly materials, and thoughtful design are increasingly valued by consumers. As women’s expectations continue to evolve, ongoing innovation, localization of product offerings, and diversification across flow levels and lifestyles will remain essential drivers, ensuring that Southeast Asia’s cooling sanitary pads market remains both dynamic and highly competitive in the years ahead.