In recent years, the menstrual care product market in both Russia and Malaysia has experienced significant and sustained growth. This surge is largely driven by a combination of rising health consciousness, shifting societal attitudes toward menstrual wellness, and a growing demand for high-quality, eco-friendly hygiene solutions. Consumers in these regions are increasingly prioritizing products that not only provide comfort and protection but also align with sustainable practices and ethical manufacturing standards. In response, manufacturers have ramped up innovation, introduced advanced absorption technologies, and adopted biodegradable or reusable materials to cater to evolving consumer preferences.
This article provides an in-depth look at the top five sanitary napkins manufacturers in Russia and Malaysia, with a detailed focus on each company’s brand positioning, core product lines, industry impact, and flagship offerings. These leading players are not only shaping the local markets but are also gaining traction on the global stage by emphasizing quality assurance, OEM customization capabilities, and their role in advancing menstrual health education and accessibility.
1. Naturella (Russia)
Brand Positioning
Naturella, a prominent Russian brand under Procter & Gamble, is known for offering affordable yet high-quality menstrual care products. Designed for women of all ages in both urban and rural areas, the brand emphasizes comfort, reliability, and skin-friendly materials. Its pads often feature a lotion-infused topsheet, providing extra softness and helping prevent irritation. Naturella’s product range includes day and night pads, with options for various flow levels. With widespread availability across Russia, the brand prioritizes accessibility without compromising performance, making it a trusted choice for millions seeking dependable, everyday menstrual protection.
Core Products
Naturella’s product line covers a wide range of sanitary napkins from very thin daily pads to extra-long night pads with extra protection. The company also markets panty liners and tampons, providing full menstrual care products. Their products are designed to provide for different flow levels and lifestyle needs. Naturella has been largely at the forefront of promoting menstrual hygiene awareness in Russia with a range of educational campaigns.
Industry Promotion
The company has worked together with healthcare professionals to promote good menstrual care practices, especially in far-flung areas of the country where knowledge is lacking. Naturella has also been quite proactive in an attempt to reduce the environmental impact of its products by introducing more environmentally friendly packaging.
Main Products: Naturella ultra normal, Naturella calendula tenderness ultra normal, Naturella classic night, Naturella ultra maxi, Naturella camomile ultra night
2. Libresse (Russia)
Brand Positioning
Libresse, also known as Bodyform in certain global markets, positions itself as a bold, forward-thinking brand that actively works to break menstrual taboos and redefine feminine care. In Russia, Libresse appeals to modern, confident women who value self-expression, body positivity, and openness around menstrual health. The brand goes beyond functionality by promoting empowerment and emotional well-being, encouraging women to speak freely about their bodies and cycles. With innovative product features like SecureFit technology and ultra-absorbent cores, Libresse ensures both comfort and confidence, while leading the conversation toward a stigma-free menstrual culture.
Core Products
Libresse has a product portfolio that includes sanitary napkins, panty liners, and menstrual cups. Libresse is renowned for its pioneering “FlexFit” technology that provides a perfect fit regardless of body type or activity. Their products are designed to provide maximum protection with the liberty of movement.
Industry Promotion
Libresse has been a leader in promoting menstrual health education in Russia. The brand launched the “Blood Normal” campaign, which aims to normalize talking about menstruation and educate young girls about their bodies. Libresse has also invested in research and development in order to create more sustainable products, for example, pads made from plant-based materials.
Main Products: Period Pads, Panty Liners, Washes, Washes
3. Sofy (Malaysia)
Brand Positioning
Sofy, a renowned brand by the Japanese company Unicharm, has established itself in Malaysia as a premium choice in the feminine hygiene market. With a strong focus on understanding and addressing women’s unique needs, Sofy offers products designed to deliver maximum comfort, superior protection, and reliable performance throughout the menstrual cycle. By leveraging advanced Japanese technology, the brand consistently innovates in areas such as leak prevention, breathability, and skin-friendliness. Sofy’s commitment to quality and care positions it as a trusted companion for Malaysian women seeking a more comfortable and worry-free menstruation experience.
Core Products
Sofy offers a broad range of sanitary napkins, including ultra-thin pads, night pads, and panty liners. This brand’s products are known to be soft, absorbent, and have advanced “Air Fit” technology for better air circulation to keep the skin dry and fresh.
Industry Promotion
Sofy has also been actively advocating menstrual hygiene education in Malaysia in partnership with schools and community organizations, providing information and products to young girls. The brand has also taken steps to reduce its impact on the environment by introducing eco-friendly packaging and developing sustainable materials for products.
Main Products: SOFY Comfort Nite, SOFY Extra Dry, SOFY Body Fit Day, SOFY Air Fit 0.1, SOFY Compact, SOFY Cooling Fresh
4. Laurier (Malaysia)
Brand Positioning
Laurier, a leading feminine hygiene brand by Kao Corporation, has earned a strong reputation in Malaysia for its reliable, innovative, and user-centric approach. The brand integrates advanced Japanese technology with thoughtful design to create sanitary napkins that provide superior absorption, all-day comfort, and effective leak protection. Laurier’s product range is tailored to suit the diverse lifestyles and preferences of modern Malaysian women, whether for daytime use, overnight security, or active routines. With its focus on both performance and comfort, Laurier continues to be a trusted brand that supports women through every phase of their menstrual journey.
Core Products
Laurier products include sanitary napkins, panty liners, and tampons. The brand is renowned for its “Quick Absorb” technology that absorbs the menstrual flow rapidly in order to keep the surface dry. Laurier products are also available in different levels of absorbency to provide for all stages of the menstrual cycle.
Industry Promotion
Laurier has been committed to promoting menstrual wellness in Malaysia through various initiatives. The brand has sponsored educational initiatives in schools, educating students about menstrual hygiene and proper product usage. Laurier has also invested in research to develop more sustainable products, such as pads made from recycled materials.
Main Products: Fresh & Free series, Quick Absorb & Free seriesSuper Quick Absorb series, F Breathable Cotton series, Imported Sleep Pants series, safety comfort night guard panties series
5. Yurun Care
Brand Positioning
Foshan Yurun Sanitary Article Co., Ltd, widely recognized as Yurun Care, stands out as a leading manufacturer of high-quality sanitary napkins with a growing presence in both Russia and Malaysia. The company positions itself as a forward-thinking, sustainable, and user-focused brand, dedicated to developing menstrual care products that prioritize women’s health, comfort, and overall wellbeing. By incorporating advanced production technologies, eco-friendly materials, and strict quality control, Yurun Care delivers reliable, skin-friendly hygiene solutions. Its commitment to innovation and natural care enables the brand to meet the evolving needs of global consumers while supporting OEM and customized production services for diverse markets.
Core Products
Yurun Care offers a wide range of sanitary napkins, including organic cotton pads, mint cooling pads, ultra-thin anion pads, and breathable non-woven pads. Their product line caters to different preferences and needs, from daily use to heavy flow periods. The company also manufactures other hygiene products such as disposable period pants and flushable wet wipes.
Industry Promotion
Yurun Care has made significant contributions to the sanitary napkin industry in Russia and Malaysia. The company has introduced advanced production technologies and quality control standards, raising the bar for product safety and performance. Yurun Care is also committed to sustainability, using biodegradable materials and eco-friendly packaging to reduce environmental impact. Additionally, the company actively participates in industry events and collaborates with local partners to promote menstrual health education.
Production Capacity
Yurun Care boasts state-of-the-art production facilities with a total area of 50,000 square meters. The company has multiple advanced production lines, equipped with the latest technology to ensure efficient and high-quality manufacturing. With a daily production capacity of millions of pads, Yurun Care can meet the large demands of both the Russian and Malaysian markets. The production process is strictly controlled, adhering to international quality standards such as ISO 9001 and ISO 14001, ensuring that every product is safe and reliable.
OEM Customization
Yurun Care offers comprehensive OEM and ODM services to clients in Russia, Malaysia, and beyond. The company’s professional R&D team works closely with customers to develop customized products that meet their specific requirements, from product design and material selection to packaging and branding. Yurun Care’s OEM services include customized absorbency levels, sizes, shapes, and features such as anion chips or cooling effects. The company also provides flexible packaging options, allowing clients to create unique and attractive designs that stand out in the market. With a focus on quality and customer satisfaction, Yurun Care ensures that all customized products meet the highest standards and are delivered on time.
Main Products: Ultra anion sanitary pads, Organic cotton sanitary pads, Bamboo firber Cornfiber sanitary pads, Mintcooling Sanitary Napkin, Disposable Period Pants, Flushable wetwipe