Vietnam’s sanitary pads market has seen strong growth in recent years due to a combination of increasing women’s health awareness, urbanization, and increasing demand for comfort and quality in sanitary products. Vietnamese women are no longer price-sensitive alone; today they look for products with greater absorption, skin friendliness, breathability, and in some cases, environmental packaging. This trend has stimulated manufacturers to adopt advanced manufacturing techniques, undertake research and development works, and launch new product ranges tailored to the demands of customers. Besides meeting everyday hygiene needs, these suppliers have also been emphasizing convenience, security, and sustainability, leading to a seismic shift in market standards. Here we present six of Vietnam’s leading sanitary pad retailers, going deeper into their brand positions, key products, market impacts, and functions in enhancing the quality of menstrual hygiene.
1. Diana
Diana is the leading Vietnamese feminine care brand that integrates Japanese technology with local manufacturing expertise. It specializes in making sanitary pads that deliver softness, air permeability, and improved comfort to meet the distinctive needs of Vietnamese women. Diana also provides ultra-thin day pads, regular pads, and nighttime or overnight pads, which are available in various sizes and packaging to suit diverse lifestyles. The brand centers around qualities such as absorbency, comfort, and confidence, appealing to customers who value performance and reliability. With ongoing innovation, including moisture-locking layers and air-permeable build, Diana is optimized for comfort and protection. Along with product excellence, the firm also promotes menstrual hygiene awareness, demonstrating that it values women’s health and corporate social responsibility. Diana’s combination of quality, comfort, and interaction with people has made it the most popular and trusted name in Vietnam’s feminine care market.
Address:
Vinh Tuy Industrial Park, Linh Nam Ward, Hoang Mai District, Hanoi, Vietnam
Tel:
+84 24 3644 5758
Website:https://www.diana.com.vn
Main Products:
Sanitary pads, panty liners, feminine hygiene products, baby diapers, and adult incontinence products.
2. Yurun Care
Yurun Care, headquartered in China, has established a strong presence in Vietnam as a leading producer and OEM supplier for local sanitary pad brands. The company positions itself as an innovative, high-tech manufacturer dedicated to creating high-quality, skin-friendly, and customizable menstrual hygiene products. Focused on eco-friendly practices, Yurun Care uses natural and biodegradable raw materials while maintaining strict quality control. Its product range includes ultra-slim anion pads, organic cotton and bamboo fiber pads, mint-cooling sanitary napkins, flushable wipes, and disposable period pants—designed to meet various consumer needs from comfort to heavy flow protection. Through its OEM and ODM models, Yurun Care enables Vietnamese brands to access advanced absorption technology, superior materials, and premium packaging. By combining skin-safety science with sustainability, the company delivers hygienic, high-performance, and eco-conscious products. Yurun Care continues to elevate Vietnam’s feminine care industry through innovation and responsible manufacturing.
Address:
Building B/C, No. 10 West Sanhuan Road, Xiaotang, Shishan Town, Nanhai District, Foshan, Guangdong, China
Tel:
+86 18172049988
Website:https://yuruncare.com/
Main Products:
Ultra anion sanitary pads, Organic cotton sanitary pads, Bamboo firber, Corn fiber sanitary pads, Mint cooling Sanitary Napkin, Disposable Period Pants, Flushable wet wipes
3. DNL Vietnam JSC
DNL Vietnam is a trusted OEM and ODM partner in the personal care industry, recognized for its flexibility, reliability, and technical expertise. The company offers comprehensive services, from product concept creation to private labeling and market adaptation. With continuous investment in R&D and advanced technology, DNL produces sustainable and high-performance feminine hygiene products that meet both domestic and international standards. Its main product lines include sanitary pads, baby diapers, wet wipes, and household cleaning products, all made under strict quality control. Each sanitary pad is designed for enhanced absorbency, comfort, and skin-friendliness. Supported by automated, globally certified production lines, DNL ensures efficient large-scale manufacturing. By adhering to international quality and environmental standards, DNL Vietnam strengthens Vietnam’s reputation as a competitive hygiene product exporter. Balancing innovation and affordability, the company continues to expand its influence in the Asian feminine hygiene market.
Address:
Lot 3, C6 Dinh Cong New Urban Area, Hoang Mai District, Hanoi, Vietnam.
Tel:
+84 24 6288 5599
Website:https://dnlvietnam.net/collections/hygiene-products?type=Sanitary%20pads
Main Products:
Sanitary napkins, baby diapers, wet wipes, multi-purpose dry wipes.
4. Taisun
Taisun Vietnam is one of the leading producers of personal care products, including sanitary napkins, baby diapers, and adult incontinence items. With over 20 years of experience, the company is known for stable production, advanced OEM/ODM capabilities, and strong export performance. It offers both branded and private-label products, meeting diverse global market needs. Taisun’s “YoYo Ultra Soft” sanitary napkins feature aloe vera-enriched top sheets, ultra-thin designs, and various sizes for day and night use. The company also produces postpartum and maternity pads with extra absorbency and comfort. Through continuous R&D, Taisun improves absorbent layers to enhance protection and user satisfaction. Its export-driven strategy and partnerships with international brands strengthen Vietnam’s reputation as a competitive manufacturing base. Combining high-end production with flexible innovation, Taisun continues to elevate the quality and diversity of Vietnam’s women’s hygiene industry.
Address:
Lot A1-6, N5 Road, Tay Bac Cu Chi Industrial Park, Cu Chi District, Ho Chi Minh City, Vietnam
Tel:
+84 8 37908681
Website:https://taisun.com.vn/
Main Products:
Sanitary napkins, baby diapers, adult incontinence products, wet wipes.
5. Molped
Molped, a multinational hygiene company Hayat Kimya-owned brand, has been a robust brand in Vietnam as an organic cotton-centric brand, skin-friendly textile, and design-driven comfort. The brand is well-suited to young consumers who are particular about quality, sustainability, and brand image in modern times. Molped is a high-performance and sustainable production-centric brand that reflects consumers’ growing interest in sustainable and high-end feminine hygiene products in Vietnam. Molped’s range of products includes Ultra Protection – Non-Wing pads with organic cotton, greater channels of absorption, and absorbent direct holes to prevent leakage. Molped also manufactures night pads, panty liners, and special products for sensitive skin. Molped takes the advantage of comfort properties such as breathable layers and ergonomic designs to provide maximum protection without causing discomfort. Packaging is more inclined to highlight environmental messaging, showing the firm’s greenness and attracting green-conscious consumers. By bringing world standards of quality to Vietnam, Molped made competitors upgrade product design, material, and sustainability levels. Its differentiated features, backed by a solid brand position, set higher standards for foreign and local sanitary pads’ quality expectations, leading overall market improvement in quality.
Address:
16th Floor, Tower A2, Viettel Complex Building, 285 Cách Mạng Tháng 8 Street, Ward 12, District 10, Ho Chi Minh City, Vietnam
Tel:
+84 28 7301 4012
Website:https://www.molped.vn
Main Products:
Icy Cool, Ultra Protection, Super Night 29 CM, Ultra Protection Maxi, Icy Cool Nonwing, Super Night 35 CM, Ultra Protection Nonwing, Ultra Protection Maxi Nonwing.
6. Kimberly-Clark Vietnam
Kimberly‑Clark Vietnam, the domestic subsidiary of a global leader in the hygiene market, possesses substantial manufacturing capacity and established brand reputation. Its Kotex brand is familiar to every retail outlet in Vietnam and is identified with product superiority, dependability, and technological advancement. Kimberly‑Clark Vietnam is a market leader that is providing high-performance female hygiene products and sustaining high international standards of production, safety, and hygiene. The product portfolio consists of ultra-thin day pads, wing night pads, maternity pads, and an inclusive assortment of feminine care. The company is focused on high-performance absorbent cores, breathable paper, and ergonomic fit for the purpose of offering protection and comfort. Kimberly‑Clark also puts considerable focus on packaging innovation that enhances convenience and responds to contemporary consumers, including individually packaged pads and multi-pack sizes that suit various lifestyles. Kimberly‑Clark Vietnam’s international experience and best practices help drive the country’s standards for safety, hygiene, and distribution. By consistently maintaining product quality and spending on consumer education, the company does more than enhance its own brand. It helps drive overall market expectations as well. Its visibility levels are so high that they serve as a reference point for local competitors who want to drive the quality of their products and adopt international production standards.
Address:
Level 18, etown Central Building, 11 Doan Van Bo Street, Ward 12, District 4, Ho Chi Minh City, Vietnam
Tel:
+84 28 3997 9639
Website:https://www.kimberly-clark.com.vn
Main Products:
Kotex sanitary pads, panty liners, tampons, feminine hygiene products.
Conclusion
Vietnamese women sanitary pad market has undergone a revolutionary shift over the last few years from being just hygiene products to comfort-type, quality-type, and ecological products. Women don’t seek products that only offer security and stability but also skin-friendliness, breathability, and ecologism. The following six suppliers are a sampling of the variety of products that extend from local domestic players to multibillion-dollar multinational corporations to OEM partners: Diana, Yurun Care, DNL Vietnam JSC, Taisun Vietnam, Molped, and Kimberly‑Clark Vietnam. Together, these companies are pushing the industry ahead with improved levels of manufacturing, education around menstrual care, more extensive product ranges, and environmentally friendly processes. Consumers have more choice, improved quality, and creative options, and new and old businesses can leverage improved manufacturing and OEM capability to compete favorably. As Vietnam advances sanitary pad production, these companies are leading the charge toward the next generation of menstrual products, whereby items not only meet the day-to-day demands but also are addressing the growing need for sustainable and health-oriented products.